Online Marketing Articles - Keys to Writing Good Headlines

 Daiv Russell

Nearly all Internet marketing consultants concur – One of the critical elements to effective Internet marketing is with the use of articles. You realize you need to capitalize on the potential of Internet marketing using articles, but how important is the headline? What's the most effective way to write headlines to stand above the rest?

All the Internet marketing gurus concur on this – One of the critical elements to successful Internet marketing is via article marketing.

Now that you realize you have to harness the potential of Internet marketing using articles, you have to try your hand at writing articles to please three, exceptionally unique targets with one article.
Three audiences of article marketing Here are the three audiences of article marketing and how to write great headlines for each:

Readers - Ultimately, these are the folks who will decide that they are attracted to what you do sufficiently to come to your site. You should write a headline that will attract your audience to actually read your article in the first place. You have to attract the reader to read further into your article and actually pay attention to your message. 80% of readers will read your headline, but only 20% will dig in to your article. How effectively your headline is written will determine the reader’s next step. Readers can see your article headline on social networking hangouts like Del.icio.us and Digg, as links in an instant message from a school chum, and in their Google results. If your headline does not make them want to read your article, you simply won’t get readership, even if you have the best message or product in the world. You could offer the cure to AIDS, but with a bad headline no one will learn about it.

Search Engines - Yahoo and the like believe that the page title is the key on-page indicator of the content of the page. Coming in second place is the use of the heading tag. When your article is published, publishers have a tendency to make either or both the title and H1 tag the same as your article title. So, having words in your article title which are important to those searching for information increase your chances of showing up in search engine results. You want your keywords in the headline and as near the start as reasonable to still satisfy the other two audiences.

Publishers - One of the keys to article marketing is the viral mass-publication process. This is why article marketing is so powerful. One well-written article can get published on 5,000 pages around the planet in just a few weeks. These folks choose whether your article is featured on their site, newsletter, blog, etc.They are a pesky combination of both readers and the likes the Google. They want to believe your article will attract search engine clicks but also make their readers happy. But, if they can’t find your article since the the misworded headline doesn’t come back in their Google results, or the headline doesn’t attract them in to take a look at your article – you miss the boat. One could say that publishers can make or break an article’s success and by pleasing the other two audiences you can make them happy as well.

Writing Great Headlines for All Three

This article's title was written particularly to provide an example of how to meet the needs these three audiences. As you can see, the first three words of the article headline are search engine fodder - they are a combination of two highly sought phrases, and those words are the very first in the headline. The first words also tell you what you will learn when you read the article.  The last part entrances you and draws you further in. It introduces something of interest that will provide what you’re hoping to gain or learn about. It makes you ask yourself, "I wonder what lesson I can take away from this article…" and so you keep reading, just as you did. Armed with this information, you can now write good article headlines that get noticed, get published, and get people coming to your web site. Get out there, get writing, and cash in.

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Having the Drive To Make Money Online

By Matt Bacak


If you have the commitment and dedication, you can make money online. Having drive and persistence is critical if you want to succeed in making money on the internet. You can’t take no for an answer. If you do hear a “no”, you have to ask yourself, how can I get around this “no”. How can I make this happen? By having the belief in yourself to make it happen, it can happen, as long as you’re using the right tools, techniques and strategies to make it happen. You also have to be willing to keep your mind open to new ideas that will allow you to make even more money.


I’ve often heard people outside of North America question whether or not it’s possible to make a nice living online. I tell them it is possible. Even if English is not your mother tongue, it is very possible to make a very nice living online. Actually, I have a friend right now that can’t speak a lick of English. I looked at his account and he’s making $80,000 a month! The guy can’t speak English very well, but he can write quite well in English. He actually writes his own sales page copy. And he just hired a voice-over person to do his voice-overs for his videos. Now if that isn’t determination, I don’t know what is. You have to believe in yourself. That’s how to make things possible.


Having the drive to start and run a business is very important in online marketing. Even if you don’t have great English-speaking skills, who cares! That is just going to have to be something that you’re going to have to outsource. If you need articles written, outsource it. If you need videos made, outsource that too. Just make it happen! Actually, I had a guy that was totally blind and he was just making remarkable money online. In six months, he made over half a million dollars — something ridiculous like that. And he was totally blind! Here’s what he did. He would look at the skills that he was not good at and he would outsource those things. If you’ve got great goals and great enthusiasm, that will help you to succeed. You’ve got to be persistent. If you have the fever to succeed online you will. You just need to make it happen and do whatever it takes.


There are many strategies to making money on the internet, but nothing makes sense unless you have a big list. Email Marketing is the most profitable way to make money on the internet. When you build a list of hot and hungry prospects you control your future. Discover how to use the internet and turn your computer into a cash gushing machine.

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