Online Marketing Articles - Keys to Writing Good Headlines

 Daiv Russell

Nearly all Internet marketing consultants concur – One of the critical elements to effective Internet marketing is with the use of articles. You realize you need to capitalize on the potential of Internet marketing using articles, but how important is the headline? What's the most effective way to write headlines to stand above the rest?

All the Internet marketing gurus concur on this – One of the critical elements to successful Internet marketing is via article marketing.

Now that you realize you have to harness the potential of Internet marketing using articles, you have to try your hand at writing articles to please three, exceptionally unique targets with one article.
Three audiences of article marketing Here are the three audiences of article marketing and how to write great headlines for each:

Readers - Ultimately, these are the folks who will decide that they are attracted to what you do sufficiently to come to your site. You should write a headline that will attract your audience to actually read your article in the first place. You have to attract the reader to read further into your article and actually pay attention to your message. 80% of readers will read your headline, but only 20% will dig in to your article. How effectively your headline is written will determine the reader’s next step. Readers can see your article headline on social networking hangouts like Del.icio.us and Digg, as links in an instant message from a school chum, and in their Google results. If your headline does not make them want to read your article, you simply won’t get readership, even if you have the best message or product in the world. You could offer the cure to AIDS, but with a bad headline no one will learn about it.

Search Engines - Yahoo and the like believe that the page title is the key on-page indicator of the content of the page. Coming in second place is the use of the heading tag. When your article is published, publishers have a tendency to make either or both the title and H1 tag the same as your article title. So, having words in your article title which are important to those searching for information increase your chances of showing up in search engine results. You want your keywords in the headline and as near the start as reasonable to still satisfy the other two audiences.

Publishers - One of the keys to article marketing is the viral mass-publication process. This is why article marketing is so powerful. One well-written article can get published on 5,000 pages around the planet in just a few weeks. These folks choose whether your article is featured on their site, newsletter, blog, etc.They are a pesky combination of both readers and the likes the Google. They want to believe your article will attract search engine clicks but also make their readers happy. But, if they can’t find your article since the the misworded headline doesn’t come back in their Google results, or the headline doesn’t attract them in to take a look at your article – you miss the boat. One could say that publishers can make or break an article’s success and by pleasing the other two audiences you can make them happy as well.

Writing Great Headlines for All Three

This article's title was written particularly to provide an example of how to meet the needs these three audiences. As you can see, the first three words of the article headline are search engine fodder - they are a combination of two highly sought phrases, and those words are the very first in the headline. The first words also tell you what you will learn when you read the article.  The last part entrances you and draws you further in. It introduces something of interest that will provide what you’re hoping to gain or learn about. It makes you ask yourself, "I wonder what lesson I can take away from this article…" and so you keep reading, just as you did. Armed with this information, you can now write good article headlines that get noticed, get published, and get people coming to your web site. Get out there, get writing, and cash in.

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Source: Free Articles from ArticlesFactory.com

Having the Drive To Make Money Online

By Matt Bacak


If you have the commitment and dedication, you can make money online. Having drive and persistence is critical if you want to succeed in making money on the internet. You can’t take no for an answer. If you do hear a “no”, you have to ask yourself, how can I get around this “no”. How can I make this happen? By having the belief in yourself to make it happen, it can happen, as long as you’re using the right tools, techniques and strategies to make it happen. You also have to be willing to keep your mind open to new ideas that will allow you to make even more money.


I’ve often heard people outside of North America question whether or not it’s possible to make a nice living online. I tell them it is possible. Even if English is not your mother tongue, it is very possible to make a very nice living online. Actually, I have a friend right now that can’t speak a lick of English. I looked at his account and he’s making $80,000 a month! The guy can’t speak English very well, but he can write quite well in English. He actually writes his own sales page copy. And he just hired a voice-over person to do his voice-overs for his videos. Now if that isn’t determination, I don’t know what is. You have to believe in yourself. That’s how to make things possible.


Having the drive to start and run a business is very important in online marketing. Even if you don’t have great English-speaking skills, who cares! That is just going to have to be something that you’re going to have to outsource. If you need articles written, outsource it. If you need videos made, outsource that too. Just make it happen! Actually, I had a guy that was totally blind and he was just making remarkable money online. In six months, he made over half a million dollars — something ridiculous like that. And he was totally blind! Here’s what he did. He would look at the skills that he was not good at and he would outsource those things. If you’ve got great goals and great enthusiasm, that will help you to succeed. You’ve got to be persistent. If you have the fever to succeed online you will. You just need to make it happen and do whatever it takes.


There are many strategies to making money on the internet, but nothing makes sense unless you have a big list. Email Marketing is the most profitable way to make money on the internet. When you build a list of hot and hungry prospects you control your future. Discover how to use the internet and turn your computer into a cash gushing machine.

 Article Source: http://EzineArticles.com/?expert=Matt_Bacak


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More Is Still Better

Authored By: Martha D. Killian


Actually, I’m not talking about the word ‘more’ as having it in terms of quantity and quality. I am actually talking about the concepts of marketing, be it postcard printing or tv commercials, and being more than what is considered as the standard.
As any marketer knows, there are four Ps in marketing – Product, Price, Place and Promotion. These four Ps of marketing are the major concepts of what marketing should be. They are the base and the foundation that any marketer or business owner should use to put together an effective and successful marketing campaign in their print postcards or door hangers for example.
To recap, the first P is the Product. Product means the very item or thing that you are selling to your target audience. It can also be a service which you offer your target market.
Price refers to the rate at which the product or service is being sold. It may come from different factors. You can use the competition, market share, cost of materials, the identity of the product, as well as the value perceived by the customers to determine the price. Your competitor’s price is also very important as it tells you how much you can apply to your own product especially if you have the same item being offered.
Place indicates the area or location where your product or service can be purchased by your customers. It is also known as the “distribution channel”. Promotion, on the other hand, is the manner by which you make your product or service known by the general public. This is actually where you put your marketing efforts to action.
But along the way, marketers felt a need to add to the four Ps. Many feel it’s not enough anymore. The four Ps have been revamped, reorganized, and made use of to provide new concepts to make better and more effective marketing campaigns. As the four Ps were not enough anymore, additional concepts were now introduced based not only on the product but on the services as well.
Hence, the creation of the extra two Ps – People and Performance.
People refer to the customers of the business, both the target and the present. It also includes how these people think and make their buying decisions, as well as the segments found in the market, which provides for a more focused and well-thought of marketing campaign that targets the most attractive sector of the market.
Finally, there’s P for Performance. This refers to the overall performance of the business itself – the financial and strategic goals, and whether they can be achieved or not.
All in all, the new six Ps tries to improve on the previous concepts. With extra ideas to use, marketers are expected to have better results in their marketing efforts.
More tips and information’s on how to effectively market your business by postcards can be found at online print postcards.



About Author:
Martha Killian has been writing articles online for about 2 years now in a printing company. You can also check out this website for more information about this article: online printing services.



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Increase Your Site Ranking With The Help Of Social Bookmarking Service

Authored By: abhinav sidana


In order to get a website noticed by the target audience and to keep it alive and within sight, the services of a social bookmarking service may be engaged. The function of such a service is to link sites within forums, blogs, message boards etc. on a social networking website. There are innumerable web directories spanning the internet these days. Only an experienced and professional team as one engaged by a book marking site can identify the best directories to submit your site. It takes only a few days or at the most a week for links to your site to appear in all major search engines.

The bookmarking sites allow you to use keywords that are used as tags to the websites. These tagged websites become visible to millions of users and thereby become a vital link in the internet social circle. The links developed are permanent and strictly one-way thereby cancelling the need for any reciprocal links. Most social bookmarking services provide 24 hours customer support to answer any queries you have. You can also view all the sites picked out for their high PR in which your links have been submitted to. A number of such sites have cropped up lately making prices charged, affordable and competitive.

Most bookmarking sites insist on a registration process that requires you to create an account and give all relevant details including keywords pertaining to the context. This job does call for some amount of patience because registering in one bookmarking site is not enough. You should select a few from the scores of worthwhile sites available. The URL's relating to each page should be furnished. This could indeed be quite a tedious task to execute but the end result will be worthwhile.
A reliable social bookmarking service will provide you with multiple links for unrelated sites according to the norms laid down. You can either submit the URL of the home page of your website or any other page, or in case you have multiple pages to promote, you'll need to order for a campaign for each of the URL's. On doing this, you will be provided with a comprehensive list of URL's where you can locate your links.



About Author:
Social bookmarking service is one of the most important steps in optimizing your website for maximum visibility. Click here to see a recommended Social bookmarking service



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Ways to Get your Business Moving

by: Brent Durell


If you suddenly felt your business slowing down, you have to act fast before it is too late. You see, if you do not address the situation immediately, you will be losing income which will be harder for you to make your money roll. If you think you are going through a trough, do not wait until it is too late - invest in a good marketing program that is guaranteed to: 1) Stop the slowdown, and 2) Bring in the sales in the coming days.

If you are looking for a quick way to get your business moving, the key is to finding the people who have already started the buying process. What you have to do is zero in on the segment of the population who are actively looking for what you have to offer. How do you do that? Well, there are many fast and affordable ways to get to your customers who are in the buying process. Here are some ways to get to your target population:

1. Advertise Online. A lot of successful local businesses use online marketing campaigns to increase sales. As the years go by, the use of the Internet has grown exponentially. The Internet offers tremendous opportunity to get your product noticed by using paid search. After all, nearly 85 per cent of all Internet users perform online searches. If people are looking for a specific product or service, they will just search for the product; and if you have paid advertisement, your product or business will show up in the search results. For instance, if your customers are looking for personalized brochures and catalogs for example, your printing company, as well as the printing reviews of your print provider should show up in the search results.

The next challenge is how to show up near the top of the search results because as you may well know, people rarely go down the page or go the other result pages. The strategy here is to advertise using paid search on popular search engines like Google. This will make sure that your business or your products will appear near the top of the search results and receive maximum attention from prospects that are looking for a particular product or service like a professional and credible printing company for example.

2. Makeover your Website. Since we are talking about the Internet, let us talk about your website. If your website has not been reviewed for quite a while, this might be the opportunity to revisit your website and perhaps it needs a makeover. By equipping your website for search engine optimization, your site will go up in the ranking in search results. As stated previously, what you want to do is for your website to show up near the top, if not the top, of the result pages.

3. Give online Yellow Pages a try. By putting your business in an online Yellow Pages, you increase the chances that people who are looking for a particular product or service will chance upon your product. It is like making your presence felt in all available channels. This will cover all aspects of your online marketing strategy. You would definitely want to seize all available online opportunity.

If the going gets tough, the tough gets going. You do not wait for sales to pick up because it might not or it might take a bit more time. You have to be proactive and find ways to jump start your business. What you want to do is to build sales fast through the placement of effective advertising on effective platforms such as the Internet.

The Customer is Not Always Right

by: Rebel Brown

I was chatting with Marc Rudov, the WhiteNoise Doctor, last week about clients we have known. In case you don't know, I've been on a Rebel Rant lately about the ridiculous customer service attitudes, or rather lack of customer service, we've all experienced.

Marc reminded me of an important caveat to the “customer is always right” rule. We've both had clients who were abusive, obnoxious and downright unruly - refusing to listen, attacking us and our suggestions - all because in reality, they didn't want to change. They wanted to appear progressive to their boards or venture investors, but in reality - they were hanging onto gravity with all their might.

Such customers are not "always right". In fact they are usually just plain wrong! So there is a flip side to bad customer service - when the customer is wrong.

How can you tell when you should say "Enough is Enough" concerning a customer?

Customers are wrong when:
* They are abusive, nasty, angry or worse, for no reason other than fear of change. That's rude.
* They attack any and every idea you offer - even when you mirror their own ideas back to them. That's just plain cantankerous.
* They refuse to work with you in good faith to help solve their problem, preferring to complain. That's stubborn.
* They fib about their situation - either to protect themselves or to attack you. That's out of integrity.
* They play the passive/aggressive game, agreeing to a solution then changing their minds and wanting more or different responses from you, again and again and again. That's being a PITA.

My thanks to Marc for reminding me of yet another status quo belief whose time has come. The customer is not aways right.

Yes, customers deserve the best support you can provide. When customers are professional and fair - they deserve the best.

But when customers step across the lines above, it's time to take a hard look at whether you really want to be a business partner with them.

Ask yourself - what are your chances of success with this customer. Will they be, or are they, really profitable? If the answer is “slim to none”, move on!

Main Benefits Of Article Marketing

by: Frank Breinling



 
If you are interested in making money online you cannot do so without first of all attracting a suitable level of traffic to your website. As there are now more than one hundred million web pages live on the net, the difficulty of acquiring a high visitor level is great. There are a number of concepts you could try out that should boost your site's presence. By learning about the benefits of article marketing you may discover that this is the option best for you.

Article marketing is a concept whereby articles that contain relevant or related information to your website are posted in directories. These then have back links to your site so that interested viewers can be directed your way. It sounds like a simple concept and it is, but it is also one that offers huge potential.

An important consideration in any marketing campaign is the cost. If you were to use traditional mediums for marketing, such as TV and newsprint, you may find that the expense that would be incurred is prohibitive. With article marketing there would be no issue. Most online directories allow you to submit information free of charge.

Any expert in internet marketing would know that the key is often the search engines. When most of us go online it is the search engines that are our first point of call, in fact millions of us set the homepage on our browsers as or favorite search engine.

If you submit information to an article directory, the web page is likely to receive a high placement in all the popular search engines. This is because the way the directories are set up suits most search-bots. Before you know it you can by receiving a huge amount of redirected traffic.

Another important factor is that you can submit information to an article directory three hundred and sixty five days of the year and twenty four hours a day. You do not need to wait for suitable business hours. This flexibility is an important benefit as you can choose a conveniently time to put together and upload your information.

Links are the arteries of the online world. They take web surfers from one page to another. The more links you have on the net, the greater amount of traffic that will be directed to your site. If you compose interesting articles you may find that other website owners would be interested in using the information on their sites and blogs. By increasing the number of links to your pages you can quickly increase your online visibility.

A lot of people go online in search of information and advice. If you put together articles that are helpful then these will attract a lot of information. You may not feel like placing "how to" lists on your own web pages, by adding such information to an online directory you can catch the interest of surfers who can then be directed to your own site and turned into paying customers.

7 Keys to Having a Positive Mental Attitude

By Nancy Friedman, The Telephone Doctor



There's an old joke about a little girl who always had such a great attitude. She was always so happy and upbeat. Her brother was just the opposite. One holiday, just to aggravate her and test her, her mean brother gave her a box filled with horse manure. He was tired of his sister always having such a positive attitude. He thought surely this would ‘fix' her. Christmas day, when she opened the box and saw the manure she exclaimed, "Whoopee...where's the pony?"

Ok, Ok... maybe you had to be there; but what a great attitude! The topic of our monthly email for May is ATTITUDE. Taken from our new Telephone Doctor video program "The 7 Keys to a Positive Mental Attitude." We'll list some of the ways you can have a positive mental attitude despite the challenges life may bring you.

Why do some people have such a great attitude and others a negative one? Well, we wondered the same thing; and through our research, we found 7 ‘keys' that those with a positive mental attitude all share. See how you rate:

KEY #1: Choose your attitude in advance - When you wake up...you have a choice. You can be in a good mood or a bad mood. You also choose your attitude. You can wake up and mutter to yourself "this is gonna be a cruddy day" or you can tell yourself "this is gonna be a great day!" That immediate choice is the start of a great attitude. You've already decided it's going to be a good one. KEY #2: Visualize success - What this means is picture yourself having a successful day. Runners in the Boston Marathon picture themselves crossing the finish line. Maybe not in first place, but still finishing the 26-mile race. Self-visualization is a key factor in having a positive mental attitude. Will it work 100% of the time? I wish it would. However, by visualizing your success, you'll be able to have a better handle on what does happen. And a better chance of making it happen. Key #3: Demonstrate humor, energy and enthusiasm - We call these three items the MAGIC ingredients. Because without each one, creating a positive mental attitude will be very difficult. First, HUMOR. There is normally humor in every situation. Finding it is the KEY. Sometimes you'll need to stretch and dig a little deeper to find the humor in a situation. But once you do, you'll feel so much better. The ENERGY we talk about is important because without some "energy" in your attitude, you'll be dragging along behind everyone. Energy is closely related to the third ingredient...and that is ENTHUSIASM. My father used to tell me "Nancy, enthusiasm is contagious; let's start an epidemic." KEY #4: Resist negative influences - It's a fact. When we have a negative experience with a company, we'll tell more people about it than if we have a good experience with the same company. And many times, when you hear that someplace wasn't very good, you'll believe the person who told you and choose not to do business with that company. However, you may only be hearing HALF the story. Check things out for yourself. Especially if the negativity involves a person you work with or know. I bet we've all heard negative things about someone we didn't know and then when we had the opportunity to meet them ourselves, we find that they're not as bad as someone had alluded to. In fact they might be nice. But you need to be the judge. Take negativity out of your life. Steer clear of those who drag you down and say negative things all the time. Being around other positive people is a good start. KEY #5: Be a WHATEVER-IT-TAKES person - This "KEY" means be a problem solver. Life is going to put obstacles in front of all of us. How we go around those obstacles is the KEY factor. There's normally a good answer to every problem put in front of us. Dale Carnegie said it best. Ask yourself, "What is the worst thing that can happen here?" And move up from that. KEY #6: Embrace change...expect it and accept it - Some people are very good at handling change...and some resist it a lot. We had a fun saying at our house - I can still hear my father saying it: "Nancy, the next time you change your mind...get a good one." The major KEY to handling CHANGE is to accept it. Deal with it. In most cases there's little we can do to stop it. Key #7: Be grateful for what you have - I'm not sure this KEY needs to be explained. So many people have so much. And yet those same people are often the ones that constantly complain. Why wait for some life altering experience to be grateful for all you have? Be grateful, NOW...before something bad happens and makes you aware.

We know there are more KEYS to having a Positive Mental Attitude, but these are the first seven. Get these down pat and you'll find the rest falls into place.

Good luck. And remember, as long as you're going to do the job, you might as well do it with a smile!

Reputation Management: How to Manage Your Reputation Online

If you've ever Googled your name, you know how important managing your reputation online can be. Each day, thousands of individuals are searching online for information about others simply by searching on Google or other leading search engines. With information being so readily available, managing your reputation is more important than ever.

How to Manage Your Reputation Online

Fortunately, managing your reputation online isn't all that difficult, but it does take work. Here are 7 basic steps you can take to ensure that your reputation doesn't become negatively impacted by what's being said about you online.

1. See where you stand. Start your reputation management initiative by Googling your name. Try it with quotes and with out (first and last name together). Look through each of your results on page one and page two of Google. Are there any there are are negative or you wish to remove?

2. Set up a Google alert. Visit Google and set up an alert for your name. After setting up the alert Google will send you and email to confirm that you wish to receive the updates. Accept the alert and each time your name is published to the Web, you'll know about it.

3. Contact website owners for name removal. If there are sites that include your name and commentary that is less than desirable, contact the appropriate websites requesting that the information be removed. More often than not, website owners will agree to remove your name and/or inappropriate information.

4. Purchase a domain with your name. Add sites and webpages associated with your name and watch negative search results get pushed lower on Google rankings. Visit GoDaddy or another provider of website URLs and hosting, and purchase a domain that contains your name. Even if your name is rather common, experiment with variations until your name can be established in the form of a dot com. Once you own a domain, publish a webpage with your personal profile.

5. Start a blog under your name. Blogger is a great tool for setting up your own blog which can be used to publish information about yourself. Popular blog sites are often picked up by Google and you can control the content. Be sure to sign up for Technorati after your blog has been published. Submit your blog for review and its popularity will increase, improving search rankings and continuing to push down negative search results.

6. Free press release. Use free-press-release.com or a similar free press release site to publish favorable information about your and your reputation. This form of reputation management is easy and costs nothing. Be sure to use your name throughout the release and in the release title.

7. Author articles in your field. Publish article relative to a particular topic or area in which you've done some work or have experience. Use article distribution serivces to build online references to your content. Make sure your articles contain an about the author section that links back to your main website.

There are a variety of strategies you can use to manage online references about you, your family, or others that need to manage their reputation online. Other online sites like Facebook, MySpace, Flickr, YouTube, and Squidoo, offer ample opportunity to deliver favorable search results that can push unfavorable results down in search engine rankings. The key is to start today - proactively manage your reputation and put yourself in a favorable light.

About the Author
Michael Fleischner is an Internet marketing expert and founder of MarketingScoop.com. He has more than 13 years of marketing experience and has appeared on the TODAY Show, Bloomberg Radio, and other major media. Michael is also the author of SEO Made Simple: Strategies for Dominating the World's Largest Search Engine and The Webmasters Book of Secrets: Improve Search Engine Rankings.

©2008 MarketingScoop.

Start Your Own Blog In 3 Easy Steps

By Michael Fleischner | Marketing Expert, Internet Marketing Secrets*


Blogging is a great way to reach your audience, share your thoughts, and even help you with your Internet marketing. I’ve been blogging for nearly 3 years and continue to enjoy the benefits of not only communicating with an audience, but engaging in meaningful dialog. Starting a blog is easy to do and pays huge dividends.

There are a number of free services available that offer free blog services. Sites like Blogger and WordPress only require a brief registration and set up. Once you determine a theme for your blog and a template, you’re ready to begin posting. Posts are entries you make on your blog that are published instantly.

Some bloggers post comments to their blog each and every day, others once a week. Regardless of how frequently you post to your blog, content can be focused on a specific theme or random topics. The most popular blogs focus on a specific niche and provide valuable information, content, and commentary that encourage interaction with blog followers.

Sign up for a blog service. Begin development of your blog by signing up for Blogger or WordPress. Once you have an account, you can quickly set up your blog. Consider the goal of your blog and what type of commitment you are willing to make. Start small and be consistent.

Determine how you will monetize your blog. If you want to use your blog to generate revenue, there are a few techniques you can apply depending on which platform you’re using. One of the most popular methods of monetizing your blog is with the help of Google Adsense. This is a popular option and very easy to add to your blog. Not only does it generate a small amount of revenue for you on a weekly basis, but it also provides relevant links based on your posts.

Another great way to monetize your blog is through paid links. The concept of offering paid links is pretty straight forward. You create a section of you blog that lists recommended sites. In this list, you only place links that people have paid you to post. There are some tools you can use to automate this process. I simply add a link to a post that says, “How to post your link” with directions and a pass through to a Paypal page. You can set up a single time payment or subscription, allowing would be advertisers the opportunity to purchase a link on your blog monthly or for a longer period of time.

Many individuals are monetizing their blogs by using pay per post or other blogging network. Essentially, advertisers search for bloggers who are willing to write a post to promote their product and services or brand. You can sign up for one of these networks quite easily and be contacted when advertisers feel that your blog would be ideal for distributing a message. You write a blog post and get paid for doing so.

One thing to keep in mind is that the success of you blog is based on a number of factors. I believe that having a targeted blog that offers original content is ideal. You will build a large following. This is essential because most of the monetization methods are based on having enough traffic to make your blog appealing to advertisers as well as blog readers.


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