More Is Still Better

Authored By: Martha D. Killian


Actually, I’m not talking about the word ‘more’ as having it in terms of quantity and quality. I am actually talking about the concepts of marketing, be it postcard printing or tv commercials, and being more than what is considered as the standard.
As any marketer knows, there are four Ps in marketing – Product, Price, Place and Promotion. These four Ps of marketing are the major concepts of what marketing should be. They are the base and the foundation that any marketer or business owner should use to put together an effective and successful marketing campaign in their print postcards or door hangers for example.
To recap, the first P is the Product. Product means the very item or thing that you are selling to your target audience. It can also be a service which you offer your target market.
Price refers to the rate at which the product or service is being sold. It may come from different factors. You can use the competition, market share, cost of materials, the identity of the product, as well as the value perceived by the customers to determine the price. Your competitor’s price is also very important as it tells you how much you can apply to your own product especially if you have the same item being offered.
Place indicates the area or location where your product or service can be purchased by your customers. It is also known as the “distribution channel”. Promotion, on the other hand, is the manner by which you make your product or service known by the general public. This is actually where you put your marketing efforts to action.
But along the way, marketers felt a need to add to the four Ps. Many feel it’s not enough anymore. The four Ps have been revamped, reorganized, and made use of to provide new concepts to make better and more effective marketing campaigns. As the four Ps were not enough anymore, additional concepts were now introduced based not only on the product but on the services as well.
Hence, the creation of the extra two Ps – People and Performance.
People refer to the customers of the business, both the target and the present. It also includes how these people think and make their buying decisions, as well as the segments found in the market, which provides for a more focused and well-thought of marketing campaign that targets the most attractive sector of the market.
Finally, there’s P for Performance. This refers to the overall performance of the business itself – the financial and strategic goals, and whether they can be achieved or not.
All in all, the new six Ps tries to improve on the previous concepts. With extra ideas to use, marketers are expected to have better results in their marketing efforts.
More tips and information’s on how to effectively market your business by postcards can be found at online print postcards.



About Author:
Martha Killian has been writing articles online for about 2 years now in a printing company. You can also check out this website for more information about this article: online printing services.



Article Source:http://www.freearticlesinc.com/view_article-id-26891-at-More-Is-Still-Better.html

Increase Your Site Ranking With The Help Of Social Bookmarking Service

Authored By: abhinav sidana


In order to get a website noticed by the target audience and to keep it alive and within sight, the services of a social bookmarking service may be engaged. The function of such a service is to link sites within forums, blogs, message boards etc. on a social networking website. There are innumerable web directories spanning the internet these days. Only an experienced and professional team as one engaged by a book marking site can identify the best directories to submit your site. It takes only a few days or at the most a week for links to your site to appear in all major search engines.

The bookmarking sites allow you to use keywords that are used as tags to the websites. These tagged websites become visible to millions of users and thereby become a vital link in the internet social circle. The links developed are permanent and strictly one-way thereby cancelling the need for any reciprocal links. Most social bookmarking services provide 24 hours customer support to answer any queries you have. You can also view all the sites picked out for their high PR in which your links have been submitted to. A number of such sites have cropped up lately making prices charged, affordable and competitive.

Most bookmarking sites insist on a registration process that requires you to create an account and give all relevant details including keywords pertaining to the context. This job does call for some amount of patience because registering in one bookmarking site is not enough. You should select a few from the scores of worthwhile sites available. The URL's relating to each page should be furnished. This could indeed be quite a tedious task to execute but the end result will be worthwhile.
A reliable social bookmarking service will provide you with multiple links for unrelated sites according to the norms laid down. You can either submit the URL of the home page of your website or any other page, or in case you have multiple pages to promote, you'll need to order for a campaign for each of the URL's. On doing this, you will be provided with a comprehensive list of URL's where you can locate your links.



About Author:
Social bookmarking service is one of the most important steps in optimizing your website for maximum visibility. Click here to see a recommended Social bookmarking service



Article Source:http://www.freearticlesinc.com/view_article-id-25320-at-Increase-Your-Site-Ranking-With-The-Help-Of-Social-Bookmarking-Service.html

7 Keys to Having a Positive Mental Attitude

By Nancy Friedman, The Telephone Doctor



There's an old joke about a little girl who always had such a great attitude. She was always so happy and upbeat. Her brother was just the opposite. One holiday, just to aggravate her and test her, her mean brother gave her a box filled with horse manure. He was tired of his sister always having such a positive attitude. He thought surely this would ‘fix' her. Christmas day, when she opened the box and saw the manure she exclaimed, "Whoopee...where's the pony?"

Ok, Ok... maybe you had to be there; but what a great attitude! The topic of our monthly email for May is ATTITUDE. Taken from our new Telephone Doctor video program "The 7 Keys to a Positive Mental Attitude." We'll list some of the ways you can have a positive mental attitude despite the challenges life may bring you.

Why do some people have such a great attitude and others a negative one? Well, we wondered the same thing; and through our research, we found 7 ‘keys' that those with a positive mental attitude all share. See how you rate:

KEY #1: Choose your attitude in advance - When you wake up...you have a choice. You can be in a good mood or a bad mood. You also choose your attitude. You can wake up and mutter to yourself "this is gonna be a cruddy day" or you can tell yourself "this is gonna be a great day!" That immediate choice is the start of a great attitude. You've already decided it's going to be a good one. KEY #2: Visualize success - What this means is picture yourself having a successful day. Runners in the Boston Marathon picture themselves crossing the finish line. Maybe not in first place, but still finishing the 26-mile race. Self-visualization is a key factor in having a positive mental attitude. Will it work 100% of the time? I wish it would. However, by visualizing your success, you'll be able to have a better handle on what does happen. And a better chance of making it happen. Key #3: Demonstrate humor, energy and enthusiasm - We call these three items the MAGIC ingredients. Because without each one, creating a positive mental attitude will be very difficult. First, HUMOR. There is normally humor in every situation. Finding it is the KEY. Sometimes you'll need to stretch and dig a little deeper to find the humor in a situation. But once you do, you'll feel so much better. The ENERGY we talk about is important because without some "energy" in your attitude, you'll be dragging along behind everyone. Energy is closely related to the third ingredient...and that is ENTHUSIASM. My father used to tell me "Nancy, enthusiasm is contagious; let's start an epidemic." KEY #4: Resist negative influences - It's a fact. When we have a negative experience with a company, we'll tell more people about it than if we have a good experience with the same company. And many times, when you hear that someplace wasn't very good, you'll believe the person who told you and choose not to do business with that company. However, you may only be hearing HALF the story. Check things out for yourself. Especially if the negativity involves a person you work with or know. I bet we've all heard negative things about someone we didn't know and then when we had the opportunity to meet them ourselves, we find that they're not as bad as someone had alluded to. In fact they might be nice. But you need to be the judge. Take negativity out of your life. Steer clear of those who drag you down and say negative things all the time. Being around other positive people is a good start. KEY #5: Be a WHATEVER-IT-TAKES person - This "KEY" means be a problem solver. Life is going to put obstacles in front of all of us. How we go around those obstacles is the KEY factor. There's normally a good answer to every problem put in front of us. Dale Carnegie said it best. Ask yourself, "What is the worst thing that can happen here?" And move up from that. KEY #6: Embrace change...expect it and accept it - Some people are very good at handling change...and some resist it a lot. We had a fun saying at our house - I can still hear my father saying it: "Nancy, the next time you change your mind...get a good one." The major KEY to handling CHANGE is to accept it. Deal with it. In most cases there's little we can do to stop it. Key #7: Be grateful for what you have - I'm not sure this KEY needs to be explained. So many people have so much. And yet those same people are often the ones that constantly complain. Why wait for some life altering experience to be grateful for all you have? Be grateful, NOW...before something bad happens and makes you aware.

We know there are more KEYS to having a Positive Mental Attitude, but these are the first seven. Get these down pat and you'll find the rest falls into place.

Good luck. And remember, as long as you're going to do the job, you might as well do it with a smile!

How To Get More Website Traffic

 

When You Write Articles Want to get more website traffic and more prospects now? When you write articles, you will attract more attention and get more website traffic, online publicity and profits.

BUT, if you want to write articles that get read and keep your audience coming back for more, you must follow my basic rules of writing for an online audience. If you are used to writing articles for print publications, be sure to read these rules. The online consumer is different than the print consumer.

7 Article Writing Tips to Ensure Your Targeted Audience Reads What You Write & Buys What You Are Selling:

1. Use conversational copy. Talk to your readers. Use words that people know. Absolutely, do not use jargon. It is boring. You will lose your audience's attention immediately. So, use words that people are familiar with and can connect to. Write like you talk and let your personality and experience shine through. You will make a better connection with your readers.

2.Go active. Words have power. Find specific active verbs to paint your copy. This will make your article exciting and lively. Action verbs are more engaging and will move the reader along. And, by using action verbs, you will automatically reduce the number of words it will take to get your message across. For example, "John loves Mary" is stronger than "Mary is loved by John."

3. Make your copy benefit oriented. Honestly, your readers don't care how many awards you have won. They don't care how many degrees you have or how many books you have written. All they care about is how you can help them solve their problems. So include a strong benefit in your article title. Include benefits in your article. And add benefits to your "About the Author" section.

4. Connect with your readers' emotions. We all want to feel smarter, richer, happier and thinner. Use these emotions to connect with your reader. For example, "Do you feel paralyzed every time you have to go shopping? Do you hate trying on clothes? Does stepping in front of that three way mirror strike fear inside you? Here are my 7 top tips to help you lose weight now..."

5. Keep sentences and paragraphs short. When your readers see articles with long sentences, long paragraphs and no bullet points or sub-headings, they will automatically skip that article. Here's why? - Large chunks of information scare them. - It overwhelms them. - It takes too much time and effort to read that article. And that's the psychology of most readers online. So make your sentences and paragraphs short. If your sentences are longer than 20 words, cut them up into two sentences. You can also add lists and bullet points. And, use subheadings that will attract readers when they scan articles, just like I have done with this article.

6. Front-load your point. When you make readers wade through paragraph after paragraph of unrelated anecdotes before you get to your point, you've lost your audience's attention. Yes, Mark Twain pulled that stunt all the time. But, your name is not Mark Twain. You want to tease your readers with bits of information they need to know. This way they'll stick around to the end. They'll then want to click on the link in your "About the Author" section and buy your products or services.

7. Simplify. Worried you're not using the right words? Use simpler words. Worried that your sentences are not clear? Make simpler sentences. Worried that people won't see your point? Make your point simpler. Make things simpler and your writing problems will vanish. That's why every newspaper in the world is written so a sixth grader can understand. I'm not telling you to boil everything down to "see spot run" simplicity. But, if you can't make people understand what you write, it's not because the world is filled with morons. It's because your messages are not clear.


These are just some of the tips found in my Complete A to Z Article Marketing System at http://www.BroadcastYourArticles.com This easy system has helped hundreds of people just like you get articles get read from top to bottom. Follow my article writing advice and you will get more online publicity, website traffic and profits!

About the Author
Article Marketing Expert Eric Gruber has helped of thousands of experts just like you boost traffic, get more leads and increase sales. Go to http://www.BroadcastYourArticles.com and let Your Article Marketing Expert take you by the hand & teach you step-by-step, how to write your way to profits!